PRESS RELEASE- “Guest Lecture”
Chennai 12th March 2018.
The Guest Lecture was organized by the Department of Management Studies, Easwari Engineering College, for the first year MBA students on the topic “Traditional Marketing Vs Digital Marketing”. The Session started with the guest citation given by the student and Guest Felicitation done by Dr.Saikumari.V, Prof and Head, Department of Management Studies. The Guest for the session was Mr.Varadharajan– Expert in the field of Marketing & Sales and Trainer from MMA, addressed the students. The Speaker delivered the lecture along with the video presentations covering the trends in the digital marketing and the challenges of the Marketing professionals to increase their brand Image. The session finally ended with the question and answer session form the students on the topics covered.